This article is relevant for open concerts with ticket sales.

After your concert is published, you can begin contacting your network of friends and family and invite them to join the concert. On the Low-Fi platform, we will use our following and user base to engage concert goers that could be interested in your concert. However, as the musician or host, you are the main responsible for selling tickets.

Here is what you can do in terms of promoting your concert.

When do people buy ticket?

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When setting up a concert as a host or an artist, you will typically see three phases in your tickets sales:

  1. The launch: In the first days after initial announcement of your concert to your community, you will see the first people buying tickets. These first-movers will most likely come from the the host and artist’s own following and want to support.


  2. The tough spot: After the launch if you don’t do more promotion, you will see quiet times in terms of ticket sales as some guests will wait until the date of the concert gets closer.

  3. The FOMO (fear of missing out): In the week or days prior the event, most concerts will see a rise of ticket sales from people who were interested but didn’t buy yet, or last-minute buyers who decided to attend.

With Low-Fi concerts, we normally see that initial buyers will purchase tickets for their concerts 1.5 month prior the concert date - it is important to plan concert date at least 2 months in advance to be able to do the promotion of it in good times.

The ticket price is also a factor in how long in advance people will buy a ticket for your concert; based on our data, we see that the higher the ticket price, the more in advance will buy their tickets.

Reach out to your communities

Whether you are organizing or playing your first or tenth concert, reaching out to your own communities and circles is the best way to activate the initial interest for your concert. Your communities can be your family, your colleagues, your friends or a group online with shared interest.

Here are the key takeaway tips for you to reach out the best way to your communities online and offline:

  • Choose your audience first, not the artist
    When organizing your first concerts, you should think first about who in your communities would be interested in concerts and live music, and draw what kind of artists they would like. On Low-Fi, we have a wide range of artists that can cater for your audience’s preferences.

  • Choose fewer channels, that you already use
    When you start communicating about your concert, you don’t need to do the promotion everywhere. You just need to be active on the channels you already are using, whether it’s Facebook, Instagram or physical meetings.

  • Family & friends are the best when you start
    There’s no better supporters than your closest friends and families to support your concert and music. For your first concert(s), make sure to get help to spread the word around from them.

  • Word-of-mouth & reviews
    Once you’ve held your first concerts, you should capitalize on your audience, and ask your guests for a good word, sharing pictures and videos on social media, or leave a review of the concert on the Low-Fi platform. That will make the promotion of your next concerts even easier.

Social media and online promotion

Here are the most common things you can do to raise awareness around your upcoming concert:

  • Create and invite people to the Facebook event (if possible, add Low-Fi as a co-host). Ideally 2-3 months prior the concert date. Read more about how to set up a Facebook Event.

  • Share that Facebook event on your Facebook profile and on your Facebook page, if you have one. Ask your audience to invite their friends and share the event.

  • Post updates about the concert in the Facebook event every 2 weeks so people will get a notification.

  • Post pictures and stories on Instagram regularly about your upcoming concert so you people get reminded of your event (tag @lowficoncerts and we will share your content to our followers).

  • For musicians: Update your event calendar on your website, and put it in your own newsletter.

  • For musicians: If you are on Bandsintown, Songkick, Spotify, etc. it helps to put your concert up there, as many of your fans will find it through there.

  • Find relevant Facebook groups or meeting groups, and share about your concert there.

  • Good video content is incredibly effective. If you are up for doing small hand held 20-30 secs. video or have a great live video, we promise to share it.

Example of concert promotion on social media:

How can I see how many tickets I've sold?

You can always stay updated on the ticket sales by going to your Low-Fi profile under the tab "Your concerts".

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Please note: From our experience, you can have a very successful concert with just 10 guests. Keep in mind most tickets are often sold the past few days before the concert.

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